Target publicly endorses same-sex marriage

It's All About Money

"Target said it has signed a court brief backing marriage equality in a pending court case and publicly declared its support of gay marriage, a move similar to those taken by Starbucks, Intel and Apple.

"It is our belief that everyone should be treated equally under the law, and that aincludes rights we believe individuals should have related to marriage," Target Executive Vice President of Human Resources Jodee Kozlak wrote on the company's blog.

Target has come under fire in the past from gay rights activists who threatened boycotts after the retailer — along with Best Buy and 3M — donated hundreds of thousands of dollars to an organization that supported Republican Tom Emmer, a vocal opponent of gay marriage, in the 2010 Minnesota governor's race.

Target has worked to win back customers in the lesbian, gay, bisexual and transgender community and has long offered benefits to the same-sex partners of employees." Huffington Post

Live L!ve also supports gay marriage, however I feel that Target's decision to openly endorse same-sex marriage is about money over the union of couples. Alongside their open endorsement is their new gay pride T-shirt line. I see that Target is correcting their mistake for previously supporting anti-gay marriage in multiple incidences.